SuperstylingUK

Jacket, £55, dress, £35, by Principles Weekend by Ben de Lisi

It’s great seeing Sophie Dahl back modelling again. She looks so at ease fronting the new casual collection for British High Street brand Principles.

The last couple of years Sophie has been focusing on her writing. She has been a contributor for Vogue and Men’s Vogue as well penning many a cook book – “Miss Dahl’s Voluptuous Delights” being one of them. Of course writing is in the blood; her grandfather was the fabulous Roald Dahl. As a child, I loved the macabre “Tales of The Unexpected”. The TV theme tune still puts a shiver down my spine. Now a mum I’ve read practically all his books with my daughter – The BFG is our favourite. No prizes for guessing who was the inspiration for main character called Sophie!

Dress, £32, Shoes, Principles Weekend by Ben de Lisi

Principles, headed by talented designer Ben de Lisi is doing so well. Such a relief after it’s nose-dive in 2009 when its parent company Mosaic Fashions was placed into administration. Luckily Debenhams came to the rescue in 2010 and brought back the brand and it really has gone from strength to strength ever since. With the launch of the new “Principles Weekend” casual wear collection what better time to have high profile personality Sophie aboard.

Denim jacket, £40, top, £25, Trousers, £30, Principles Weekend by Ben de Lisi

Sophie, now in her late thirties, married to jazz singer Jamie Cullum and a busy Mum to two little girls said she really was enjoying the new range.

“The collection is all about ease – for the shoot we really mixed and matched it, in a way that felt true to the way I dress.”

Designer Ben de Lisi obviously is thrilled to have Sophie as the face of Principles Weekend,“Sophie Dahl embodies everything that the collection represents – a beautiful, modern, sophisticated working Mum who always looks fantastic.”

Shirt, £30, Jeans, £32, Principles Weekend by Ben de Lisi

Miss Dahl has always looked fab. I can’t believe it’s nearly twenty years since infamous stylist, Isabella Blow ‘discovered’ her. 18-year old Sophie caused quite a stir in the fashion circles as god forbid she was a size 14! I completely related to her Monroe curves. I loved her look with her vintage nighty dresses and marabou feather mules. Such a siren with red lips and that platinum blond hair of which she later said “It wasn’t proper until you had blisters on your scalp from the bleach!”

I was a little concerned when she lost her weight and became a more conventional model size. But she still had that rebellious lovable streak appearing deliciously naked in the very famous YSL Opium perfume campaign.

Parka, £65, jumper, £35, jeans, £32, Principles Weekend by Ben de Lisi

Now looking relaxed and more beautiful than ever she’s still one to watch. I really love her blog, At The Kitchen Table where she covers everything from cooking, fashion, beauty as well as including more weighty social issues and supporting loads of worthwhile charities.

So a girl with Principles – they can only benefit from this Dahling gem!

Blouse, £28, Jeans, £32 by Principles Weekend by Ben de Lisi