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STYLING A JEWELLERY CAMPAIGN

 

I had such a blast styling Aymer Amale’s SS18 campaign! This new, luxury jewellery brand was founded by Ruth Aymer and Sade Amale in 2016. The latest collection has been inspired by ancient ruins, with fabulous rings designed around the magnificent Roman architectural wonder, The Pantheon. These dramatic rings are aptly named – Doric, Ionic, Corinthia……

 

This beautiful and bold collection called for statement styling. I chose strong metallic clothes and backdrops, mirroring the jewellery with bronzes, golds and platinum. To add a bit more drama I threw in a fab 70’s leopard print throw, gilt curtain and antique lacquer screen that I nabbed from my Mum’s house! Like me, she’s a natural born hoarder and never throws anything out!

 

It was all hands-on deck on the shoot day. All the crew pulled together to produce these fantastic images. Even Ruth’s cat thought that he’d grab a piece of the action and managed to star in quite a few shots!

 

The jewellery is stunning, all hand crafted in the heart of London’s Hatton Garden. Have a look for yourself Aymer Amale

PHOTOGRAPHY – LESLEY EDITH,  FASHION STYLIST – BECKY JOHN,  HAIR & MAKE-UP – KETI NIKOLOVA,  MODELS – HEMA RICCHETTI & ALI IBRAHIM AT FIRST MODEL MANAGEMENT.

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