Posts tagged ‘Robbie Williams’
ROBBIE WILLIAMS – NEW MENSWEAR RANGE
Whilst at Primark’s press show last week I couldn’t resist having a little peek at the new Robbie Williams range Farrell. There has been a real hoo ha about the collection. So I wanted to know more.
Originally Robbie founded Farrell in 2011, he employed former Burberry Design Director, Ben Dickens but sadly the company ceased trading last October when it filed for voluntary bankruptcy. Luckily for Williams along came Primark declaring that they would ‘Take That’ (ha ha) and have rescued the brand!
Robbie’s grandfather, Jack “The Giant Killer” Farrell was the inspiration for this 30-piece collection – evidently not a family of timid personalities! Williams speaks proudly of Jack’s strong values, alluring character and timeless style. Jack’s life as a Stoke-on-Trent gentleman is reflected in the clean, tailored lines and British heritage design – the Trench, the Harrington and the Oxford shirt are all accounted for.
Boxing was apparently Jack’s guilty pleasure and he spent a lot of time training his grandson how to pack a punch. This ringside passion is seen in the Farrell range with its heavy weight T-shirts, textured sweatshirts and thickly knitted cable jumpers.
Primark are delighted about their new menswear collection. Ben Smith, Director of Menswear said. “We’ve absolutely loved working with the Farrell brand. The product looks superb, fastidious detail, amazing value and has remained true to its origin.”
Robbie, obviously not a personality to hold back models his own collection for Primark. This 40-year old ex Take That singer has the most amazing energy, fitting in working with his Farrell brand whilst recently becoming a new father to second child with wife Ayda and about to go on tour. What a busy boy!
When asked about his new retail venture Williams said. “I’m delighted that Farrell has been invited into Primark. What a great collaboration – let’s have it!”
Well I thought it looked very stylish and great value too. Prices start from £8 for a T-shirt to £45 for a pea coat. The range is available from 22 stores across the UK and Europe. Might even snap up a few pieces for my hubby this Christmas!
T-SHIRT £8. CHECK SHIRT £12. CHINOS £12. TWEED BLAZER £38