SuperstylingUK

When I was asked to style a kidswear shoot the client called ‘The Hamptons’ I imagined jetting off to New York State. No such luck I’m afraid, this time the budget didn’t quite stretch to an overseas trip. So if we couldn’t go to The Hamptons, The Hamptons would have to come to us!

We ended up in an East London studio that became our base. I was sure it would all pull together and look amazing as I was working with such a fantastic team. First of all, set builders constructed a whitewash, weatherboard backdrop and then it was up to me to find some really eye catching props that would make the images come alive.

The day before the shoot I headed off to ‘Propland’ – the name in the trade we give to an area in West London where all the furniture and prop hire houses are situated. Soon I was elbow deep in all types of seaside and Americana paraphernalia – flags, bunting, binoculars, sailboats and starfish! I remembered that there were also some lovely kids’ stripy deckchairs in my daughter’s Wendy house that would come in handy too.

It was fun doing a day ‘propping’, usually I’m trampling up and down The West End sourcing clothes for editorial shoots, but as it was a shoot for well known brand Mothercare all the lovely nautical clothes were supplied by them!

The big shoot day arrived and we had such a gorgeous array of little models ranging from 14 months to 8 years old. Ross, our photographer is always brilliant at making the kids laugh so I knew the pictures would look really animated and lively!

The trickiest part of the shoot was the group shot. It was challenging getting all 6 infant school kids in a line, looking in the same direction and smiling all at once. The children’s clothes and hair had to look just right too so lovely make-up artist Freya and myself had to madly rush in and perfect the look in between each shot.

Working with kids is exhausting and I’m always ready for a G&T at the end of the day. But it’s totally worth it as you can see by these fabulous pictures – That’s a shore thing!

PHOTOGRAPHER – ROSS BOLGER, FASHION STYLIST – BECKY JOHN, HAIR & MAKE-UP – FREYA DANSON-HATCHER and ROSE ANGUS, CLOTHES – MOTHERCARE