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Archive for March, 2018

STYLING A JEWELLERY CAMPAIGN

 

I had such a blast styling Aymer Amale’s SS18 campaign! This new, luxury jewellery brand was founded by Ruth Aymer and Sade Amale in 2016. The latest collection has been inspired by ancient ruins, with fabulous rings designed around the magnificent Roman architectural wonder, The Pantheon. These dramatic rings are aptly named – Doric, Ionic, Corinthia……

 

This beautiful and bold collection called for statement styling. I chose strong metallic clothes and backdrops, mirroring the jewellery with bronzes, golds and platinum. To add a bit more drama I threw in a fab 70’s leopard print throw, gilt curtain and antique lacquer screen that I nabbed from my Mum’s house! Like me, she’s a natural born hoarder and never throws anything out!

 

It was all hands-on deck on the shoot day. All the crew pulled together to produce these fantastic images. Even Ruth’s cat thought that he’d grab a piece of the action and managed to star in quite a few shots!

 

The jewellery is stunning, all hand crafted in the heart of London’s Hatton Garden. Have a look for yourself Aymer Amale

PHOTOGRAPHY – LESLEY EDITH,  FASHION STYLIST – BECKY JOHN,  HAIR & MAKE-UP – KETI NIKOLOVA,  MODELS – HEMA RICCHETTI & ALI IBRAHIM AT FIRST MODEL MANAGEMENT.

ROCKABILLY KIDS

Alexander wears sunglasses, Zoobug, clothes, River Island. Olivia wears sunglasses, Zoobug, clothes Angel’s Face.

I was thrilled to style the new sunglasses campaign for Zoobug London.  It’s a great brand, founded in 2006 by Dr Julie Diem and the first specialist eyewear company for kids. Not only do these sunglasses provide maximum protection against the sun’s harmful UV rays, but as you can see they are also super stylish too!

 

The theme ‘The Camden Rockabillies’ was perfect for Zoobug’s SS18 sunglasses collection with hip metal frames, small lenses and edgy mirrors – such a fabulous retro look.

 

We all had a blast, zooming around Camden on this shoot. The kids loved wearing the sunglasses and really got into the cool rockabilly style. They all looked amazing in their ‘rock and roll’ leather jackets, ripped jeans and swirly tutus. Great fun…….. can’t wait to meet up with the Zoobug gang again!

Madison wears metal frame glasses, Zoobug London, leather jacket, River Island and tutu, Angel’s Face.
Kitt wears metal frame sunglasses, Zoobug London, clothes River Island, trainers, Converse.
The Fabulous Zoobug Gang!
Ruby wears Daisy sunglasses, Zoobug London, clothes, H&M.
Alexander wears metal frame sunglasses, Zoobug London, leather Jacket, River Island.
Olivia wears metal frame sunglasses, Zoobug London, cardigan and tutu, Angel’s Face.

PHOTOGRAPHY – LESLEY EDITH,   FASHION STYLIST -BECKY JOHN,   HAIR & MAKE-UP – KETI NIKOLOVA