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I was thrilled to work with the American brand Little Name. This little girls collection is so innovative and imaginative. Founder and designer Alexis G McVicker had previously worked as a print designer for such companies as Anthropologie, Urban Outfitters and OshKosh B’gosh so clearly very talented.

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This ‘Rain and Shine’ range is ingenious. Behind the whimsical beauty it boasts all sorts of amazing qualities, such as the sun protecting collars, spill proof “get dirty in” fabrics and practical pouch pockets. But as a stylist, I loved the “grow into” factor – size adjustable, loose silhouettes that allowed me to put the same clothes in children from 3 to 9 year olds. Obviously with Alexis’s background the prints are totally gorgeous with their playful vintage feel. All in all, it is a winning collection.

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So why shoot it in the UK? Alexis told me, “I truly enjoy vintage nostalgia and an old authenticity that is found in remote areas of the world … making the English countryside a lovely atmosphere for the collection.”

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So what does the future hold for Little Name? Well, Alexis has recently become a new mother and she says this is spurring her on to create more gorgeous kidswear collections. “Our beautiful daughter is called Fable… Maybe a fable-themed inspiration could be in the making.”

That sounds fabulous – I can’t wait.

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Photographer – Richard Burns. Fashion Stylist – Becky John. Hair & Make-up – Sally Kvalheim. Location – Wingsfield College, Suffolk.


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